GLOBAL STUDY

Most Popular Cosmetic Surgeries (2021)

Medically reviewed by Dr. Sternberg Written by David Stelzer on 1 Feb 2021

Hair transplantation surgeries are only one of the many cosmetic surgeries which have become increasingly popular in recent years. Especially during the COVID-19 lockdown, many individuals have had extra time on their hands and sought out plastic surgery. Also, cosmetic surgeries have become increasingly popular as more celebrities have gone public with their plastic surgery decisions. This has helped to decrease the stigma surrounding these elective surgeries.

We have compiled the most popular cosmetic surgeries by country below based on search engine data. Furthermore, we are  comparing our medihair search statistics with the data from plastic surgery societies’ surveys (ISAPS).

In a Nutshell (most popular surgery)

UK Lip Fillers
India Hair Transplant
Germany Hair Transplant
USA Liposuction
Brazil Breast Enlargement

Most popular cosmetic treatments

Most Popular Cosmetic Surgeries (Global)

These were the most popular cosmetic procedures in 2020 according to the global search volume:

Global Ranking Cosmetic Procedure Global Search Volume per Month
1
Botox
381,000
2
Liposuction
157,000
3
Rhinoplasty
119,000
4
Hair Transplant
117,000
5
Breast Augmentation
96,000
6
Tummy Tuck (Abdominoplasty)
73,000
7
Facelift
46,000
8
Lip Fillers
43,000
9
Breast Reduction
34,000
10
Brazilian Butt Lift
27,000
11
Eyelid Surgery
25,000

We have measured the search volumes with clickstream data of different third-party providers. We have compiled the most popular cosmetic surgeries by country in the following chapters. We are furthermore comparing the search data with the data from the plastic surgery societies’ surveys (ISAPS).

Most Popular Cosmetic Surgeries in the UK

According to the ISAPS data these were the most popular cosmetic surgeries in the UK: Breast Augmentation (36,930 procedures), Liposuction (17,426 procedures), Eyelid Surgery (17,264 procedures), Abdominoplasty (15,380 procedures) and Breast Reduction (14,378 procedures). However, the top five popular surgeries based on our search volume data are different:

UK Ranking Cosmetic Procedure Search Volume
1
Lip Fillers
40,500
2
Hair Transplant
33,100
3
Botox
27,100
4
Liposuction
26,700
5
Rhinoplasty
26,050

Most Popular Cosmetic Surgeries in the USA

The most popular cosmetic surgeries in 2019 for the USA were Breast Augmentation (269,514), Liposuction (242,259), Abdominoplasty (131,652), Breast Lift (121,302) and Eyelid Surgery (113,988) as reported by the ISAPS. These differ from the top five cosmetic procedures according to our search data:

USA Ranking Cosmetic Procedure Search Volume
1
Botox
135,000
2
Liposuction
110,000
3
Tummy Tuck (Abdominoplasty)
110,000
4
Rhinoplasty
90,500
5
Brazilian Butt Lift
49,500

Most Popular Cosmetic Surgeries in Turkey

The ISAPS reported the five most popular cosmetic surgeries performed in Turkey in 2019 were Breast Augmentation (45,893 procedures), Liposuction (41,847 procedures), Eyelid Surgery (35,496 procedures), Facial Fat Grafting (26,100 procedures) and Breast Reduction (24,955 procedures). According to the search volume data these were the top five cosmetic surgeries however:

Turkey Ranking Cosmetic Procedure Search Volume
1
Botox
26,500
2
Hair Transplant
24,000
3
Rhinoplasty
23,000
4
Liposuction
17,700
5
Breast Enlargement
13,400

Most Popular Cosmetic Surgeries in India

As stated by the ISAPS global survey in 2019 the most popular cosmetic surgeries in India were Liposuction (79,248), Rhinoplasty (48,936), Eyelid Surgery (36,528), Breast Augmentation (36,480) and Abdominoplasty (29,088). However, according to our search volume data these were the five most popular cosmetic surgeries:

India Ranking Cosmetic Procedure Search Volume
1
Hair Transplant
33,100
2
Liposuction
21,000
3
Rhinoplasty
19,700
4
Botox
18,600
5
Breast Enlargement
11,300

Most Popular Cosmetic Surgeries in Canada

Based on the ISAPS global survey these were the top five cosmetic surgeries performed in Canada for 2019: Breast Augmentation (16,074 procedures), Eyelid Surgery (12,438 procedures), Liposuction (6,593 procedures), Rhinoplasty (4,432 procedures) and Breast Reduction (3,827 procedures). The search volume data indicates a different five cosmetic procedures as the most popular:

Canada Ranking Cosmetic Procedure Search Volume
1
Botox
18,100
2
Rhinoplasty
9,900
3
Hair Transplant
8,800
4
Liposuction
8,300
5
Tummy Tuck (Abdominoplasty)
7,600

Most Popular Cosmetic Surgeries in Germany

These were the top five cosmetic surgeries reported for Germany in 2019 according to the ISAPS data: Breast Augmentation (66,972 procedures), Liposuction (62,865 procedures), Eyelid Surgery (44,592 procedures), Abdominoplasty (24,280 procedures) and Breast Reduction (20,243 procedures). These vary from the most popular cosmetic surgeries reported by our search volume data:

Germany Ranking Cosmetic Procedure Search Volume
1
Hair Transplant
33,100
2
Botox
26,400
3
Lip Fillers
24,800
4
Liposuction
21,900
5
Breast Enlargement
14,800

Most Popular Cosmetic Surgeries in Australia

Australia’s most popular cosmetic procedures for 2019 were Breast Augmentation (21,842 procedures), Liposuction (19,089 procedures), Eyelid Surgery (18,743 procedures), Abdominoplasty (14,338 procedures) and Rhinoplasty (11,527 procedures) according to the global survey by ISAPS. The total search volume data for Australia indicates these as the most popular cosmetic procedures:

Australia Ranking Cosmetic Procedure Search Volume
1
Botox
12,100
2
Lip Fillers
9,900
3
Liposuction
8,700
4
Rhinoplasty
8,100
5
Tummy Tuck (Abdominoplasty)
6,600

Most Popular Cosmetic Surgeries in Mexico

Based on the ISAPS global survey data the most popular cosmetic procedures performed in Mexico were Liposuction (82,347 procedures), Breast Augmentation (74,637 procedures), Eyelid Surgery (63,147 procedures), Buttock Augmentation (52,909 procedures) and Rhinoplasty (47,748 procedures). These are different than the top five cosmetic procedures based on our search volume data:

Mexico Ranking Cosmetic Procedure Search Volume
1
Liposuction
29,300
2
Breast Enlargement
27,000
3
Botox
24,900
4
Rhinoplasty
15,100
5
Hair Transplant
12,900

Most Popular Cosmetic Surgeries in the Netherlands

These are the five most common cosmetic procedures in the Netherlands according to the ISAPS: Breast Augmentation (17,938 procedures), Eyelid Surgery (15,273 procedures), Liposuction (13,648 procedures), Rhinoplasty (8,045 procedures) and Abdominoplasty (7,782 procedures). Our search volume data indicates a different five cosmetic procedures as the most popular:

Netherlands Ranking Cosmetic Procedure Search Volume
1
Breast Enlargement
14,800
2
Hair Transplant
12,100
3
Botox
8,800
4
Lip Fillers
8,100
5
Liposuction
6,600

Most Popular Cosmetic Surgeries in France

France’s most popular cosmetic surgeries were Breast Augmentation (53,938 procedures), Liposuction (38,671 procedures), Eyelid Surgery (37,870 procedures), Abdominoplasty (26,888 procedures) and Breast Reduction (21,380 procedures) as reported by the data from the ISAPS in 2019. However, the search volume data cites these procedures as the top five:

France Ranking Cosmetic Procedure Search Volume
1
Rhinoplasty
27,100
2
Liposuction
22,200
3
Breast Reduction
18,600
4
Gynecomastia Surgery
16,500
5
Botox
14,800

Most Popular Cosmetic Surgeries in Spain

The ISAPS stated the top five cosmetic procedures in Spain for 2019 as Breast Augmentation (48,559 procedures), Liposuction (27,567 procedures), Eyelid Surgery (26,097 procedures), Breast Lift (18,419 procedures) and Abdominoplasty (13,722 procedures). In comparison, the search volume data referenced these as the most common cosmetic procedures:

Spain Ranking Cosmetic Procedure Search Volume
1
Rhinoplasty
22,200
2
Botox
12,100
3
Liposuction
9,900
4
Tummy Tuck (Abdominoplasty)
8,100
5
Breast Enlargement
6,600

Most Popular Cosmetic Surgeries in Italy

The global survey performed by the ISAPS for cosmetic procedures in 2019 found Breast Augmentation (56,073 procedures), Eyelid Surgery (40,449 procedures), Liposuction (39,476 procedures), Rhinoplasty (27,522 procedures) and Facial Fat-Grafting (26,869 procedures). Our total search volume data for Italy has a different top five procedures:

Italy Ranking Cosmetic Procedure Search Volume
1
Lip Fillers
23,400
2
Rhinoplasty
18,100
3
Breast Enlargement
12,100
4
Botox
9,900
5
Liposuction
8,400

Most Popular Cosmetic Surgeries in Brazil

The top five cosmetic procedures performed in 2019 for Brazil are Liposuction (82,347 procedures), Breast Augmentation (74,637 procedures), Abdominoplasty (63,147 procedures), Eyelid Surgery (52,909 procedures) and Buttock Augmentation (47,748 procedures). These are different than the most popular cosmetic procedures according to search volume data:

Brazil Ranking Cosmetic Procedure Search Volume
1
Breast Enlargement
45,700
2
Botox
40,500
3
Liposuction
34,800
4
Hair Transplant
26,400
5
Rhinoplasty
23,000

Most Popular Cosmetic Surgeries in Thailand

Based on data from the global survey by the ISAPS the most popular cosmetic procedures in Thailand are Eyelid Surgery (20,286 procedures), Rhinoplasty (14,309 procedures), Breast Augmentation (12,558 procedures), Liposuction (7,169 procedures) and Facial Fat-Grafting (5,670 procedures). Our search volume data indicates a different five cosmetic procedures as the most popular:

Thailand Ranking Cosmetic Procedure Search Volume
1
Breast Enlargement
17,700
2
Botox
14,600
3
Hair Transplant
11,200
4
Rhinoplasty
9,600
5
Liposuction
7,500

Lack of Representation for Hair Transplant Procedures

Little information is included about hair transplants in most plastic surgery association’s surveys or statistical reports. This is due to the fact that most plastic surgeons who perform hair transplants specialize and perform very few other cosmetic surgeries and are not member in organizations such as ISAPS. Plastic surgeons who don’t provide hair transplant procedures will perform several different kinds of cosmetic procedures. This can lead to hair transplantation procedures being greatly underrepresented in surveys performed by these plastic surgery associations.

Nevertheless, corresponding to the medihair hair transplant research the number of hair transplants have grown rapidly over the past 10 years:

Number of hair transplants worldwide

Further evidence that hair transplants are underrepresented can be seen with the comparison of the statistical data rankings of cosmetic surgeries compared to the search engine volumes. Many of the countries we analyzed have hair transplants listed in the top five search engine terms, yet hair transplants do not appear in the top five survey procedures for any country.

In addition, many experts have even challenged the estimated number of hair transplants per year made by the ISHRS. The hair transplant industry is one of the fastest growing forms of cosmetic procedures, with an increase of 192% from 2008 to 2019. Many experts believe the data in the ISHRS census does not accurately represent the growing hair transplant industry in China and India, partially due to lack of surgeon membership in India and China.

Trends in Cosmetic Surgeries

With the corona pandemic, many working individuals have spent extra time staring at themselves on zoom calls, which many plastic surgeons believe has attributed to the rise in cosmetic surgery inquiries. In addition, it is much easier for people to recover at home from surgeries without taking a significant amount of time off from work. This has created an increase in the demand for cosmetic procedures over the past year.

Hair transplants have seen a dramatic increase of 16% from 2016-2019 according to the ISHRS census, and are one of the fastest growing sections of cosmetic surgeries. Google Trends has also seen an increase in the search engine volume for hair transplants in the last five years. In the United States search engine volume has increased from 66,000 to 87,000 and in the United Kingdom there has been an increase from 46,000 to 71,000. Other procedures such as liposuctions, eyelid surgeries, and facelifts have also seen an increase in popularity in the past several years. On the contrary, nose reshaping and breast augmentation have seen a decreasing trend over the last couple of years.

There has also been an increase in patients from the age groups of 30-39, and over 55. However, there has been a decrease in patients in other age groups of 1-2%.

Summary

The cosmetic surgery industry has grown quite a bit in the last year, with several different contributing factors. Celebrities and the pandemic have had a large influence on this industry, helping to negate the stigma surrounding patients who want cosmetic surgery. In addtion, according to our latest hair transplant cost study the prices for hair restoration at least have become cheaper and cheaper in recent decades.

We expect a further strong growth of the hair transplant industry. Social media influencers and celebrities have made hair transplants socially acceptable. Nevertheless, it should not be misunderstood that hair transplantation is still a surgical procedure with risks.

Frequently Asked Questions

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