Hair Care Industry Statistics (2024)

Pete Scott, MD

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Written by Matilda H. Updated on 16 Jan 2024

Hair care plays a huge role in the lives of individuals all over the world. With more than 100,000 users per month, medihair is the leading online platform for hair treatments. By analyzing medihair´s user data, user surveys and conducting comprehensive research, we have compiled the most up-to-date overview of hair care statistics including market size, segmentation, hair care trends, and more.

Most Important Findingssvg

Hair Care Market Size US$91.23 billion
Largest Category Shampoo (31%)
Most Popular Brand Head and Shoulders
Growth 2% growth in 2020
Market Trends Demand for Organic Products

10 Key Hair Care Industry Statistics

  • In 2023, the Hair Care industry generated an impressive revenue of US$91.23 billion
  • The shampoo segment emerged as the dominant force in the hair care market as of 2018, commanding a substantial revenue share of 30.9%.
  • North America stood as the frontrunner in the hair care industry, claiming the largest market share of 31.5% in 2018.
  • Hair damage is the biggest concern influencing purchasing decisions, as cited by 27% of hair care buyers.
  • Dandruff shampoo and conditioner hold significant popularity with a strong demand from approximately 50% of the adult population.
  • The global population of individuals aged 60 and above is on the rise. This will create growing demand and opportunities for gray and aging hair products.
  • 33% of COVID-19 survivors experienced Telogen effluvium hair loss, increasing demand for hair loss products.
  • In 2021, around 3.4 million hair transplants were performed globally.
  • The U.S. hair care market grew by 2% in 2020, despite the pandemic.
  • By 2025, the global hair care market is anticipated to reach a value of USD 211.1 billion.
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Hair Care Categories and Industry Segmentation

The hair care market encompasses diverse segments based on factors like product type, distribution channel, and hair concern. The hair care market is with a 24% share the biggest category within the Beauty and Cosmetic Industry. Below are some notable market segments within the hair care industry.

Shampoos, conditioners, hair colorants, hair styling products, and hair treatment products are among the key segments comprising the hair care market.

Segment Market Share by Revenue
Shampoo 31%
Conditioner 26%
Hair Loss Treatments 9%
Hair Colors 15%
Hair Styling Products 19%

  • Shampoo claimed dominance in the industry’s product segmentation, capturing a 31% revenue share in 2018. Conditioners are closely followed and are projected to experience a growth rate of 3.9% (CAGR). Hair styling products, including dry shampoos, demonstrated noteworthy expansion, reaching an estimated value of $18 million in 2018.
  • Meanwhile, hair colorants, hair treatments, conditioners, and related segments enjoy a strong market presence, driven by the increasing demand for hair care services in beauty salons, spas, and massage therapy establishments.
  • Furthermore, sub-segments like hair styling gel and hair spray have gained popularity among consumers, especially younger demographics, driven by the evolving fashion trends.

Distribution Channels

Distributions Channel Share by Revenue
Supermarket 52%
Specialty Store 8%
Online Stores 13%
Pharmacies 11%
Other 16%

  • The supermarket segment is anticipated to capture the largest market share due to its offering of a diverse range of products conveniently available under one roof.
  • Furthermore, the advantage of physically inspecting the items before purchase reduces the likelihood of buying counterfeit goods, instilling a sense of trust and confidence in consumers.

Segmentation by Hair Concern

Here are the top hair concerns that influence the buying decisions in the hair care market:

Segment Share by Revenue
Anti - Dandruff 34%
Hair Loss (Minoxidil, Finasteride, Hair Transplants, etc.) 28%
Dry Itchy Scalp 19%
Dry and Dull Hair 12%
White Grey Hair 7%

  • Among these concerns, dandruff emerges as a prevalent issue, with dandruff shampoo and conditioner being the most sought-after products. This particular concern affects approximately 50% of the adult population.
  • Another significant hair concern that motivates buyers is the need to address hair damage which includes dry and dull hair. 
  • The aging population has also prompted a growing demand for products and treatments specifically designed to address greying or white hair.

Hair Care Market by Regions

Region Hair Care Market Growth Factors
North America High Expenditure on Personal Care
Europe Beauty-Conscious Population and Thriving Salon Business
South America Booming Urban Population
Asia Pacific Air Pollution and Spa Businesses Drive Adoption
Middle East & Africa Economic Development Fosters Consumption

North America

North America is expected to have a significant presence in the hair care market due to the region’s high personal care expenditure. Americans, in particular, allocate substantial amounts of money for enhancing hair, skin, and hygiene. The growing female employment rate also contributes to increased consumption, as women are willing to spend more on hair care products.


Europe holds a prominent position in the global hair care market, driven by its beauty-conscious population and thriving hairdressing and salon businesses.

South America

South America displays a crucial presence in the hair care market due to the booming growth of its urban population. With a rising urban population in Latin America and the Caribbean, the demand for hair care products is expected to intensify.

Asia Pacific

Asia Pacific is projected to hold a vital market share in the hair care industry. The region’s countries experience intense air pollution, which necessitates regular hair cleansing. The booming growth of spa businesses further contributes to the adoption of hair care products.

Middle East & Africa

The Middle East and Africa region are poised to showcase considerable growth in the hair care market due to escalating economic development.

Why is the hair care market growing so strongly?

Some key reasons for the growth of the hair care market in recent years include:

Aging Population Driving Demand for Gray and Aging Hair Products

The increasing global population of individuals over 60 years old has created opportunities for the hair industry to invest in products catering to gray and aging hair. Data also shows that a significant percentage of men and women in older age groups experience hair loss problems, further highlighting the need for hair care solutions.

Rise in Celebrity Culture and Investment in Personal Grooming

The emphasis on grooming and maintaining a polished look has surged due to the rise of celebrity culture and the influence of social media platforms and beauty influencers. People recognize the impact of their hair on their overall appearance and are willing to invest in hair care products and treatments to achieve desirable hairstyles and stay updated with current trends.

Growing Focus on Hair Health and Wellness

Increasing concerns about hair health and wellness have stimulated the market for hair care products. People of all ages are becoming more conscious of maintaining a healthy scalp and protecting their hair from damage. As a result, companies are focusing on developing products that support long-term hair vitality.

What is the effect of COVID-19 on the hair care market?

The hair care industry faced significant challenges during the COVID-19 pandemic, primarily due to shop closures, limited store occupancy, and consumer concerns. Data from Kantar reveals a slowdown in the growth of the hair care industry in 2020. 

Additionally, government actions, such as the postponement and reduction of goods shipment, further contributed to declining sales. For instance, global maritime trade experienced a 4.1% decline in 2020, according to estimates by UNCTAD. 

However, despite the pandemic, the U.S. hair care market defied the odds and managed to achieve a 2% growth in 2020. This might be because the lack of access to salons and spas pushed consumers to adopt at-home hair color, hair care, and styling products.

Which hair care brand is the most popular?

Most Popular Hair Care Brands in America [With 2022 Revenue]

  • Head and Shoulders ($42.28 million)
  • Pantene ($37.13 million)
  • Garnier ($13.19 million)
  • Herbal Essences ($9.16 million)
  • Tresemme ($10 to $25 million)

Key Companies in Global Hair Care Market [With Sales in USD)

What are current hair care market trends?

Some of the rising hair care market trends include:

  • Rising Demand for Organic Products: Consumer awareness about harmful compounds in hair care products, such as parabens and aluminum compounds, has led to an increased demand for natural and organic alternatives. Studies show that 56% of consumers prioritize active ingredients over brand, packaging, or fragrance when making purchasing decisions.
  • Increased Focus on Conditioners, Shampoos, and Anti-Dandruff Oils: Among organic hair care products, conditioners, and shampoos hold a significant market share due to their wide usage. Anti-dandruff organic hair oils are expected to experience robust growth in the coming years.
  • The popularity of Coloured Hair: The trend of coloured hair is gaining traction, particularly among the young population. This trend is expected to drive the demand for dyes and colors in the hair care market.

What are the fastest-growing regions in the hair care industry?

The unique demographic factors, market size, and evolving consumer preferences make Asia-Pacific the fastest-growing region for the hair care industry. Some major factors that drive the region’s growth are: the significant presence of millennials and the rise of urbanization. 

Megacities in the Asia-Pacific region also exhibit a high adoption of premium hair care products. A trend that is driven by the growing middle-class population and increased consumption of consumer products. 

Within the Asia-Pacific region, China leads with the largest market share and is expected to maintain this position in the coming years. The continued demand for hair care products in China contributes to the overall growth of the Asia-Pacific market, positioning it to become one of the largest hair care markets in the next five to ten years.

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