GLOBAL STUDY
Hair Care Industry Statistics (2023)

Updated on 3 Sep 2023
Hair care plays a huge role in the lives of individuals all over the world. With more than 100,000 users per month, medihair is the leading online platform for hair treatments. By analyzing medihair´s user data, user surveys and conducting comprehensive research, we have compiled the most up-to-date overview of hair care statistics including market size, segmentation, hair care trends, and more.
Most Important Findings
Hair Care Market Size | US$91.23 billion |
Largest Category | Shampoo (31%) |
Most Popular Brand | Head and Shoulders |
Growth | 2% growth in 2020 |
Market Trends | Demand for Organic Products |
Segment | Market Share by Revenue |
---|---|
Shampoo | 31% |
Conditioner | 26% |
Hair Loss Treatments | 9% |
Hair Colors | 15% |
Hair Styling Products | 19% |
Distributions Channel | Share by Revenue |
---|---|
Supermarket | 52% |
Specialty Store | 8% |
Online Stores | 13% |
Pharmacies | 11% |
Other | 16% |
Segment | Share by Revenue |
---|---|
Anti - Dandruff | 34% |
Hair Loss (Minoxidil, Finasteride, Hair Transplants, etc.) | 28% |
Dry Itchy Scalp | 19% |
Dry and Dull Hair | 12% |
White Grey Hair | 7% |
Region | Hair Care Market Growth Factors |
---|---|
North America | High Expenditure on Personal Care |
Europe | Beauty-Conscious Population and Thriving Salon Business |
South America | Booming Urban Population |
Asia Pacific | Air Pollution and Spa Businesses Drive Adoption |
Middle East & Africa | Economic Development Fosters Consumption |
Sources